Hits, bits and bytes not as relevant as page views, unique visitors
by The Cadiz Record
Oct 24, 2007 | 0 0 comments | 4 4 recommendations | email to a friend | print
With the many additions to The Cadiz Record web site, the editor thought it might help readers if each week – or from time to time – a short article was published explaining exactly what was being added as well as some technical talk about various definitions you might hear about web pages.

Understanding What You’re Told

From time to time you will hear web site owners talk about all the traffic they have have coming to their site. If they’re selling advertising to supplement the cost, the higher the numbers, the higher the price of their advertising.

For this they usually announce the number of “hits” on a page. The term “hits” is usually always higher than other more realistic ways of knowing how many people actually visit your web page.

Let’s assume you own a web site and you only have 10 images or items on the page and your neighbor also owns a web site and he has 20 images or items. He tells everyone he has 500 hits a day. You only have 300 hits a day.

Which site has the most visitors?


Why, because when one person goes to your web site, it counts as 10 hits. (Actually it’s 11, the page itself counts as one hit) When the same person goes to his web site, he collects 20 (actually 21) hits. In order for him to reach the 500 number, he only needs 25 different people to visit. You, on the other hand, had 30 people to visit your site to reach 300 hits. Hits are not considered a good indication of web traffic. Now who has the most viewed site?

A more accurate count is the number of Page Views that a site might have. This tells the site owner how may people have visited the various pages his site may have.

Another web site may have up to 86 items.

Using the formula above, that means cadizrecord.com may have more visitors each day, but be far behind in the hit count and the pageview count.

But there is a better way to keep up with how many real people come to your web site and it has nothing to do with number of items on a page, hits, or even pageviews. That method is called the “unique visitors”.

Every computer has an unique ISP number that it is assigned each time it accesses the Internet. A DSL connection may keep the same number all the time, but a dialup is likely to assign a new number.

Learn more about websites in The Cadiz Record.
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