Hospital sees oppoprtunities for growth
by Jake Lowary -- jlowary@cadizrecord.com
Oct 12, 2005 | 0 0 comments | 2 2 recommendations | email to a friend | print
Trigg County Hospital and its management firm Quorum Health Resources (QHR) has been working the past few weeks on a short-term operating plan, and last week their efforts were analyzed by board members and managers to determine where the hospital will go over the next three years.

“We’re not here to revisit the past,” QHR Regional Vice President Tom Woodward said during a meeting last Thursday at the hospital.

Included in last week’s meeting were board members, hospital employees, representatives of QHR and physicians, who were all interviewed by the Integration Strategy Group (ISG) that analyzed the data obtained and presented the information.

Although attention was drawn away from the past, there were figures that said the hospital could improve dramatically in some areas.

A large focus of the data was market share, which, according to Joann Neely – who analyzed and presented the information – is low for the hospital’s area and customer base.

According to Neely’s figures, the hospital only accesses 22 percent of the total market share in the area and 28 percent of the market share that includes patients on Medicare.

Both figures are “extraordinarily low,” she said. However, there are reasons for the low numbers.

“When (that) number is low, there is generally a historic reason,” Neely said.

One such reason is that some potential customers have been going to the same doctor for many years who may not be located in Trigg County, thus detracting from the hospital’s customer base.

For the rest of this article, please see this week's edition of The Cadiz Record.
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