Stevens, who was chosen as director in October 2007, said that the commission met in 2005 for a strategic planning meeting and came up with six goals that they wanted to implement in the years ahead. These goals were: to expand and diversify the commission, serving the needs of both out-of-towners and locals; to research other communities and adopt the more successful strategies to promote Trigg County; to train and educate the tourism staff, as well as the community and area businesses about all the attractions Trigg County has to offer; to avidly support local events and businesses in order to increase tourism; to create partnerships of like-minded entities at the local, regional, state and national levels; and to maintain economic soundness by seeking opportunities for growth, customer service and revenue enhancement. The Jan. 31 meeting was meant as a way to discuss these goals and how far the commission had come toward putting them into action, Stevens said.
Stevens said that the commission spent a good deal of time discussing ways that they could promote Trigg County in ways that don’t cost anything. They talked about making sure that announcements for special local events could be posted in tourism magazines, as well as sending mass e-mails about to people and entities that might have an interest in them. Stevens said that the biggest difference between now and the last planning session is that there is much more focus on promotion through the Internet.
Stevens said the commission also discussed how effectively they are currently using their advertising budget. He said they looked at outdoor advertising like billboards and compared it to the benefits of advertising in magazines, newspapers and cable. The commission discussed the possibility of making some more specific brochures that could market to certain segments of tourists. This would be a contrast to the more generalized brochures that are currently distributed.
For the full story on the Tourism Committee's meeting, see this week's Cadiz Record.