Store co-owner Chris Washer said that Kid’s Fest is a promotion that IGA stores across the country hold every year about this time. Although it was on a Saturday last year, Washer said that whether it’s a deli sample or a tent or sidewalk sale, these types of promotions get better attendance when they are on Thursdays. He said he wasn’t sure exactly why, although he said he thought people might be less likely to bring their children to a downtown event on the final weekend before the start of school.
The lasted from three in the afternoon to seven that night. Kids could have participated in several events under and beside the tents in the parking lot. As always, there was the Backyard Bouncers inflatable playground, this time made to resemble a sports arena. There was an inflatable pool in which children could pick a plastic duck to win school supplies. At one table, there was a jar of jellybeans. One could guess either the total number of jellybeans or the total number of black jellybeans. Both winners received an i-Pod Nano.
Purity ice cream representatives handed out half-pints of ice cream about every half hour. Those who won received coupons for free half-gallons of ice cream. By the looks of things, though, more than the winner came out on top.