Having researched several other municipalities’ online business directories, Ezell stated, “I want this to have a personal and down-home feel to it. We may include pictures of the outside, and possibly inside, with some of the employees,” in order to generate a familiar feel to visitors to the business, who read about it online.
So far, she has endorsement from the Cadiz-Trigg Economic Development as well as the City of Cadiz, with the Renaissance on Main Street Program.
Ezell has done work on the Internet before, for Cadiz, and says she has taken about 30 hours in formal graphic design classes in college. She has also designed her store’s (Eldora’s Books) web page, and assisted friends. Digital photography, domain purchasing and registration, page design and maintenance are all services she plans to provide herself.
Fees for participation in this registry, according to Ezell, are nominal. With a 12-month contract, she expects to charge a monthly fee of $12.50. On a month-to-month basis, she presented the Chamber with a $15 cost. These figures include design, hosting, and maintenance. “To go elsewhere, there is usually about a $200 design fee up front, $59.83 per hour for design per average, and $39.95 as a monthly administration and maintenance fee.”
Subscribers to the Directory will receive, according to her pamphlet about the project, digital color photos of the business, descriptions of the products and services provided, the subscriber’s location, and relevant contact information.
After the meeting, Ezell said “This is not a money maker, it is about seeing Cadiz on the net.”
Her goal today was to gain approval for a hyperlink from the Chamber Website to the Business Directory, and asked the board members to “lead the way by signing up.”
After some confusion about the hyperlink, in the form of a banner constructed by her, where it would be, and what it would link to, debate began in earnest.
Board Member Rick Chidester’s main concern was that the directory contained non-chamber of commerce members. “I have a problem endorsing businesses that are not part of the Chamber from our website.”
For the rest of this story, please see this week's edition of The Cadiz Record.