Vice-Chair Lisa Rogers convened the meeting and advised the assembly that without a quorum, business on the agenda would need to be tabled until the next meeting should a quorum be present.
The commission welcomed Eddy Craft of the Five Star Radio Group of Clarksville, which operates four FM stations and two AM stations of various formats. Craft entailed an advertising package with his group to promote Cadiz and Trigg County.
Craft said that his proposal required a yearlong commitment from the commission for $1,200 per month. “We have a prime market in metropolitan Clarksville and Hopkinsville. That is the main reason I have come down and present this to you. The goal is to bring business to Cadiz and Trigg County,” he said.
According to Craft, the stations he represented at the meeting reach a market of 220,000 people within a half-hour’s driving time of Cadiz. He hoped that the commercials would encourage residents to travel to Trigg County “three or four times a year.” He added, “If people go fishing here, they might stop at an antique store or get something to eat. They may stay in hotels. Maybe they will fall in love with the area and want to stay. That will make the realtors happy.”
In promoting radio advertisement, Craft said that radio creates images of a product in a listener’s mind. “We have a 92 percent retention rate. People don’t change the channel when commercials come on. If we just reach the metropolitan area with 220,000 people, and arouse the curiosity of one percent of them, look how much that would improve the economy.”
Craft said that his proposed theme would give Trigg County a “Mayberry Feel,” and promote specific events and the area as a whole year round. “People are full of the hustle and bustle of daily life. They’re worried by talk of recession. Right now, nobody else is doing ads with a hometown feel. Other communities would have to catch up and you would set the pace.”
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