Tourism director makes spending proposal to commission
by Alan Reed
Mar 19, 2008 | 0 0 comments | 0 0 recommendations | email to a friend | print
To avail itself of Kentucky Department of Tourism matching funds, Trigg County Tourism Executive Director Bill Stevens asked permission of the Tourism Commission to spend $11,500 to promote the area.

Stevens proposed spending $2,500 with Collinsville Publications on a promotional insert to newspapers featuring opportunities for readers to obtain mail-in information on Cadiz and Trigg County. He proposed an expenditure of $5,000 with television station WPSD for a commercial ad campaign. He also proposed spending $4,000 to sponsor the Janice Mason Art Museum’s exhibit of glass artist Steven Powell.

“I feel that the exhibit will be open long enough that we will draw visitors from Nashville, Louisville and Lexington,” said Stevens. “Even if they don’t spend a night, visitors may return and it might plant a seed.”

Former Commissioner Karla White returned to the commission’s open meeting to offer suggestions about Stevens’ proposals. “I cannot stress strongly enough how the Paducah TV station has affected small towns that advertise. I’ve spoken to owners of individual businesses that have all said they have had a huge increase in business and attribute that to TV,” she said.

Commissioner Alan Watts said that the newspaper reader response campaign would target northern Kentucky. “That is a good area to target. The Mayor of Louisville visits the area at least once per year.” He added that as the news director of WKDZ radio, he would like to hear what services WPSD Television would provide for the $5,000 expenditure. He modified the motion to approve all expenditures contingent on a presentation by the station and approval by the board. The modified motion passed without opposition. The money spent would be eligible for 80 percent matching contributions from state tourism.

Stevens said that he had spoken to state officials about eligibility for additional funds and learned that the contributions are made from taxes collected from tourism-related businesses. He said that he planned to review the tax base within the county to seek additional funds.

City Administrator and Commissioner Lisa Rogers said that she preferred television to radio ads. The Commission heard a proposal from a series of Clarksville stations last month for advertising.

While Stevens reported on utility costs by tourism information centers for the past two months, the Committee discussed the closing of the downtown Cadiz log cabin and consolidating operations at the facility on Highway 68, near I-24. Stevens said that it took $680 in gas and $225 in electric for February and $600 and $200 in January to heat both facilities.

For the rest of this story, read this week's Cadiz Record.
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