We’re introducing some new features in print and online
by Justin McGill, General Manager -- jmcgill@cadizrecord.com
Aug 10, 2011 | 15 15 recommendations | email to a friend | print
Change isn’t always bad. Regardless, it’s inevitable.

In the last few weeks, I’ve been pleased to see an increase in Letters to the Editor and the variety of topics they’ve discussed. However, in the several weeks prior, letters were scarce-to-non-existant.

This happens occasionally. I understand that folks won’t always have a reaction strong enough to write a letter, attach their name and submit it for consideration of our readers.

That doesn’t mean that we won’t try something new to cause our readers to think.

This leads me to the first of a few changes I’ll discuss in this column, and you may have already noticed it. It’s at the top of this page – What do you think?

Earlier this summer, Carl McCammon approached me with this idea. Periodically, Carl will provide a few thoughts on an issue and attempt to inspire reaction from our readers. The issue might be local, like this week’s entry, or a state or national concern.

For those unfamiliar with Carl, he’s a native of Montreal, Canada, with experience in outdoor advertising and health care administration. He and his wife Joanne have lived in Cadiz since 2004. He is a past president of Cadiz Rotary.

I expect he’ll touch on a variety of subjects that will get your attention and force you to think. Debate might even arise, and I sincerely hope it does.

People are naturally resistent to change. Take this as a challenge to get out of your comfort zone.

***

Two more changes to discuss this week, one of which has already taken place and another that is in the process.

First, we’ve received solid feedback on our redesigned web site. For starters, it looks much better than our previous site, which hadn’t seen any major changes since it first went live about 10 years ago. Clearly, the internet hasn’t been a priority here.

Our print product is still our priority, and that won’t change any time soon. However, we’re making every effort to move forward with technology and reach readers who are looking for our coverage in a different way.

That’s where the next change comes in. Last week, we unveiled a new feature called e-Edition. Dirixon is an organization specializing in digital publication of newspapers and other publications, and we’ve partnered with them to produce our new online presence.

Through the month of August, this feature will be free to all readers. Starting in September, it will change to a subscription. We’ll bring you information on cost in the coming weeks.

In the meantime, go to cadizrecord.com and click on e-Edition to give it a test drive. It’s very user-friendly, and I’m pretty sure you’re going to enjoy it.

Justin McGill is general manager of The Cadiz Record and can be reached by email at jmcgill@cadizrecord.com.
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